If you’re a creative, brand or small business looking for thoughtful design, clarity, or creative support, welcome!Tell us a bit about your project below and we’ll be in touch soon.
If you’re a creative, brand or small business looking for thoughtful design, clarity, or creative support, welcome!Tell us a bit about your project below and we’ll be in touch soon.

Lauren • Founder
Lauren • Founder
Simply Good Studio is a creative practice founded by Lauren Andrews. We work with independent brands, studios and creatives to bring clarity, direction and flow to their ideas.Our work combines psychology, strategy and design to create brands that feel genuine and considered. Every project starts with curiosity and ends with something that feels simple, good and true to the person behind it.We collaborate with a small network of designers, writers and developers when projects call for it, keeping each process personal and adaptable.Simply Good Studio is about making things that make sense. Thoughtful brands built with care, creativity and purpose.
Bella is a musician from London. We created these stunning portraits for her.
Bella is a musician from London. We created these stunning portraits for her.



Seye Adelekan is a musician from East London. We collaborated with Freelance Friends on a photo interview series asking him about his career in the industry so far.
Seye Adelekan is a musician from East London. We collaborated with Freelance Friends on a photo interview series asking him about his career in the industry so far.








Arna is an Icelandic designer based in South East London.
We worked together to create her full brand identity, including website, video content and social media content.
Arna is an Icelandic designer based in South East London.
We worked together to create her full brand identity, including website, video content and social media content.
Lauren Andrews - founder of Simply Good Studio is also an artist creating bright and colourful artworks on the topics of beauty, life & addiction to seeking the 'grass is always greener' mindset.
Lauren Andrews - founder of Simply Good Studio is also an artist creating bright and colourful artworks on the topics of beauty, life & addiction to seeking the 'grass is always greener' mindset.












Wow Donuts are a donut stall based in Bergen Norway.
We worked with them to create their brand identity and merchandise for their Christmas stand at Bergenland Market.
Wow Donuts are a donut stall based in Bergen Norway.
We worked with them to create their brand identity and merchandise for their Christmas stand at Bergenland Market.






Creative Reset Retreat in collaboration with Freelance Friends. A restorative weekend away for creatives and freelancers to get back to nature. We worked together to create digital marketing assets, photography from the weekend and video content.
Creative Reset Retreat in collaboration with Freelance Friends. A restorative weekend away for creatives and freelancers to get back to nature. We worked together to create digital marketing assets, photography from the weekend and video content.





Wax Pot London.
Wax Pot London.
Wax Pot London is a waxing studio in Hackney Wick. We've worked on their brand identity, website, photography, as well as support for ongoing social media content creation & marketing.
Wax Pot London is a waxing studio in Hackney Wick. We've worked on their brand identity, website, photography, as well as support for ongoing social media content creation & marketing.




MOFGY are a punk band from South East London.
We've worked together taking images for their live events as well
as shooting and directing their music video 'Whoop-De-Doo'.
MOFGY are a punk band from South East London.
We've worked together taking images for their live events as well
as shooting and directing their music video 'Whoop-De-Doo'.






Brand Identity.
Brand Identity.
We build full brand identities that give your business clarity and direction. It starts with strategy and creative direction to define how you want your brand to feel and communicate. From there, we develop a full identity system including logos, colour, type, imagery, layout, and tone of voice.Every project includes a brand deck that brings everything together with guidelines, example applications, and assets ready to use across print and digital. The result is a brand that feels confident, cohesive, and easy to live with.
Recent Projects
Recent Projects (click through and have a peek)
Brand Therapy.
Brand Therapy.
A space to pause, reflect, and make sense of your brand. If things feel unclear or disconnected, we help you work through it by finding what’s working, what isn’t, and where you want to go next.Each session combines guided conversation with practical next steps, helping you move forward with confidence before committing to new design or strategy work.
More services
More services (click through and have a peek)
Creative Support.
Creative Support.
Ongoing creative and marketing support for founders and small teams who need help keeping their brand consistent and active.We handle the design and content details that make things run smoothly. Creating assets and coordinating campaigns to keeping your online presence aligned. Flexible, proactive support that helps you stay focused on the bigger picture.
More services
More services (click through and have a peek)
Content Creation.
Content Creation.
We create content that feels aligned with your brand and easy to maintain. Whether it’s for a campaign, launch, or ongoing social presence, we plan and produce visuals that make sense for your business.This can include art direction, photography, copy support, design templates, and social media assets that keep your content clear and consistent. Our focus is on making your communication sustainable, not overwhelming.
Recent Projects (click through and have a peek)
Recent Projects
Website Design.
Website Design.
We design simple, functional websites that do their job well. Each site is built around your brand identity, structure, and goals, with a focus on usability and clarity.Whether you need a one-page site or a full online home, we make sure it feels on-brand, accessible, and easy to update. We typically work in Wordpress, Shopify, or Carrd, depending on what best suits your needs.
We design simple, functional websites that do their job well. Each site is built around your brand identity, structure, and goals, with a focus on usability and clarity.Whether you need a one-page site or a full online home, we make sure it feels on-brand, accessible, and easy to update. We typically work in Wordpress, Shopify, or Carrd, depending on what best suits your needs.
Recent Projects (click through and have a peek)
Recent Projects
Photo & Motion.
Photo & Motion.
Photography and video that feel authentic, grounded, and connected to your brand. We capture the details that tell your story with portraits, spaces, events, and moments that add personality to your visuals.Each shoot is guided by your brand identity and purpose, resulting in content that looks natural and feels aligned.
Photography and video that feel authentic, grounded, and connected to your brand. We capture the details that tell your story with portraits, spaces, events, and moments that add personality to your visuals.Each shoot is guided by your brand identity and purpose, resulting in content that looks natural and feels aligned.
Recent Projects (click through and have a peek)
Recent Projects