Hi, I'm Lauren.
I'm the founder of Simply Good Studio, based in Hackney Wick, East London. I bring together design, marketing, photography and creative direction to help founders turn their ideas into something real.
Maybe you've got an idea you care about, but so many possibilities that you don't know which move to make next. Or you've already built a business, but your brand and website haven't caught up.
I help you untangle it, find a direction and make the things you need to put it out into the world.
Why Simply Good?
We can make things so complicated in our heads that they never get made.
Simply Good is about making that process easier. Understanding what you're trying to do, deciding what matters and turning it into work you're proud to share. That might be a brand identity, a website, photographs or content that finally feels like you. It might also be a better way to organise what happens behind the scenes.
Simple doesn't mean thoughtless. It takes care and attention to work out what belongs and what's getting in the way.
A bit about me
I've been freelancing for around 13 years and founded Simply Good Studio in 2022. My background spans graphic design, digital marketing, content creation and business operations. I've worked as a marketing manager and a studio manager, as well as delivering creative projects, so I understand how much goes on behind the scenes.
I've worked with designers, photographers, educators, therapy practices and community projects. That mix of experience helps me see how the creative work connects to the practical side of running a business.
In 2026, I graduated from the University of East London with a first-class degree in psychology, following four years of study.
I care deeply about why people do what they do. What catches their attention? What helps them understand something? Why do they engage with one piece of content and scroll past another?
That curiosity informs how I approach design and marketing. I think about how something looks, how people will experience it and what makes it useful.
I also co-run Freelance Friends, a community for freelancers and small business owners. I know what it's like to run your own thing, and how much difference it makes to have people to talk it through with.
Outside work, I'm usually at a gig, making art, taking photographs or planning another trip to Glastonbury.
What's it like working with me?
You don't need a perfect brief. We'll talk through your ideas, ask questions and work out what needs to happen.
I bring a fresh perspective and clear recommendations. You bring the knowledge of your business. Together, we'll find a direction that fits, then get to work.
I love the point when it clicks. A founder recognises themselves in their brand, sees their business differently or starts imagining possibilities they hadn't considered before.
My approach to content is the same: make it useful and make it manageable. Social media should serve your business and be sustainable for you. There's no sense building a plan you dread keeping up with.
How can we work together?
We can work together on your brand and website, create photographs and content, or keep building on what you already have through ongoing content and design support.
I also help with business systems and processes. If you're juggling disconnected tools, repeating the same admin or struggling to keep track of client work, we can look at what's getting in the way and find a simpler way to run things.
That can include a custom system or a client portal within your website. My marketing and strategy experience helps me think through the whole process, from someone's first enquiry to what happens once they become a client.
“Lauren has this amazing ability to connect with people and handle even tricky situations with total grace. She came up with messaging we still use in our brand today, managed to grow our LinkedIn page by 6,000 followers in just a few months, and did an incredible job managing and engaging with our community of over 800 members. I'd work with Lauren again in a heartbeat.”
Melinda - Creative Director
Collaborators
I bring in people I've worked with for years when a project calls for it.
Ready to get your idea moving?
Tell me what you're building, what feels stuck or what you're ready to change.
We'll work out the next move.