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Brand Identity

Your brand should feel as good as the work you do.

A visual identity that feels like you. Logo, colour, type, the whole system — built to work everywhere and make people pay attention. Something you'll be genuinely proud to put out into the world.

Brand identity design by Simply Good Studio
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This is for you if…

  • -You’ve outgrown your DIY branding and it’s starting to hold you back
  • -Your visuals are all over the place and nothing feels cohesive
  • -You’re launching something new and want to start strong
  • -You know what you want but can’t quite get there on your own

After working together

You'll have a brand that feels intentional, consistent, and completely yours. Something you're proud to put out into the world - and a system that makes it easy to keep showing up well.

No more second-guessing every design decision. Just clarity.

How it works

01

Discovery

A deep-dive session into your business, your audience, and what you want your brand to say. This is where the good stuff happens.

02

Creative direction

We put together moodboards and a visual direction based on everything we've uncovered. You'll see where we're heading before we touch the design.

03

Design

Logo concepts, colour palettes, type pairings - all built into a cohesive system. We'll walk you through it and refine from there.

04

Handover

You get everything - files, guidelines, and (with The Full Picture) a handover call so you know exactly how to use it all.

“Working with Lauren helped kickstart my business. She helped me create a brand identity that aligned with my vision and that I was happy with. She's incredibly talented and has a great creative eye for detail. Her work is always outstanding.”

Arna - Interior Designer

Recent brand work

Two tiers, one process

Brand Identity - Essentials

The Foundation

  • Discovery & strategy session
  • Moodboard & creative direction
  • Logo suite - primary logo + 2 variations
  • Colour palette
  • Typography system
  • Brand guidelines PDF

Timeline: 6-8 weeks

Enquire about your project

Brand Identity - Complete System

The Full Picture

  • Everything in The Foundation
  • Tone of voice & messaging guide
  • Social media kit / templates
  • Print / stationery files
  • 2 rounds of revisions
  • Brand handover call

Timeline: 6-8 weeks

Enquire about your project

Need a website too?

Bundle your Brand Identity with a Website Design project and we'll run it as one cohesive piece of work. Same process, one designer, everything joined up from day one.

Ask about the bundle

Questions

Projects typically start at £2,500 and scale based on scope and timeline. The Foundation gives you the essentials. The Full Picture builds out a more complete system. We'll figure out the right shape for you before anything kicks off.

A logo is one piece of the puzzle. A brand identity is the whole system - logo, colour, fonts, guidelines, and how everything fits together so the brand still feels like itself everywhere it shows up.

Not necessarily. Sometimes the logo is fine and it's everything around it that needs work. We'll look at what you've got and figure out what stays and what goes.

Completely normal, and probably the best place to start. The discovery session is built to pull it out of you. You don't need to come with a brief - that part's on us.

Yes, and we'd actually recommend it if you're not sure what you need yet. Book The Untangle Series and the fee gets credited as a deposit toward your Brand Identity project.

We do - it's a separate service called The Build. If you need both, we'll run them as one project so everything's joined up from day one.

You'll be most involved at the start during discovery, then we'll do the heavy lifting. We'll check in with you at key stages but we won't be in your inbox every day.

All your brand files ready to use, a brand guidelines PDF so you or anyone else can apply it consistently, and the confidence that comes from knowing your brand finally looks like it should.

Pricing

Brand identity projects typically start at £2,500 and scale based on scope and timeline. No two are the same, so we don't price by the package - we price by what you actually need.

Get in touch and we'll put together a quote tailored to your project.

After we launch

A lot of clients move into a Content and Design Retainer after launch, so the work doesn't stop the day we wrap. Same brain, same brand knowledge, just an ongoing version of it.

Ready to get started?

Tell us about your project and we'll be in touch within a couple of days.

Not sure which tier? Book a Brand Therapy session first - it'll give you clarity, and the fee gets credited if you move into a brand project.

Enquire about your project