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Freelance Friends

Brand Identity & Website

The brief

Freelance Friends is a community for freelancers, business owners and entrepreneurs, built around daily morning accountability calls and coworking. It needed an identity people would recognise, and a website that could hold the membership, a directory, a jobs board, events and a blog without becoming difficult to run.

The approach

An identity for print, merchandise and screen, then a website built around the membership. People join for the daily calls and the coworking, so signing up leads, with the directory, the jobs board and the blog behind it.

The outcome

A custom build with a vetted freelancer directory, a filterable remote jobs board, membership tiers on a monthly or yearly toggle, member spotlights and a regularly updated blog. The community runs on it day to day.

Branding

A cohesive brand that carries their values and puts the fun back into freelancing.

A Freelance Friends billboard reading We Support Each Other, under a railway arch in Hackney
A lime Freelance Friends tote bag held against a hedge
A phone showing an incoming call from Freelance Friends, over a lime and purple gradient
The Freelance Friends wordmark over a photograph of members around a campfire

Website

A custom build, in collaboration with Alex Andrews. Member directory, remote jobs board, membership tiers and a blog.

The Freelance Friends website open on a laptop

Want something like this?

Directories, booking tools and member areas are all things we can build into your site.

Enquire about brand and website