Just Looking
Content & Design
The brief
Just Looking is a project about the art of noticing. Photography walks, a book club and online workshops, run with a community of good lookers, alongside the 60 Experiments in Looking cards. A book series is coming: Just Looking At, opening with the most overlooked local in London, the pigeon.
The approach
We work to a monthly list across content, design and research. Social posts, photography and video editing. Events promoted ahead of the day and covered on it, and the replies and conversations that keep the community going. Behind that sits the research for the book projects and the events, and whatever else the marketing needs.
The outcome
Photography, short form video and carousels going out every month, across the walks, the workshops, the cards and the books.
Video
Social first video for the events, the workshops and the community.
On the walks
Photography walks and events, where we use the 60 Experiments in Looking cards to shift our attention.
On the feed
Posts for the cards, the book series and the writing.
Want content like this?
A monthly shoot, edited video and a feed planned around what your business has coming up.
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