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The Hearth

Content & Design

The brief

The Hearth is a women's community and coworking space in Queen's Park, north west London, running talks and circles for women at any stage of life. They wanted content that showed the magic that happens inside the space, and brought people into the community through membership and events.

The approach

Social first content for Instagram and LinkedIn, interviewing the women behind The Hearth, both staff and members. Photographing the space and the events to show the connections that happen there. Supported by ongoing design work and graphics.

The outcome

Content going out every month, built around the women who use the space and the partners who host events there. Showing what happens inside The Hearth, and bringing more people to it.

Telling the story

Interviews with the women who run the space and the members who use it.

Filmed on site, cut for the feed, and written around what each person said.

In the room

Talks, book launches and the evenings in between, photographed and filmed.

The audience at a Hearth event, laughing
Two women in conversation at a Hearth talk
A talk at The Hearth, seen from the back of the room
Two women embracing at The Hearth
Guests with books at The Hearth
The room set for the launch of The Vanishing Girl of Kabul
Zahra Joya in conversation at her book launch
Zahra Joya signing a copy of her book for a guest

On the feed

Conversations, book launches and the programme, told through the people involved. Partners are named and each event gets its own billing.

The Hearth's Instagram grid, showing events, interviews and member storiesA Hearth post: Grief in the Summer, a conversation with Amber Jeffrey of The Grief GangA Hearth post for the book launch of The Vanishing Girl of Kabul with Zahra JoyaA Hearth post announcing Hearth Circles launching in September
Visit thehearth.me →

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