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Wax Pot London

Brand Identity, Photography & Content

Wax Pot London is a waxing studio in Hackney Wick. They wanted a brand that injected their fun, bold personality into everything - from their visual identity to their social media presence. Plus ongoing creative support to keep the energy consistent.

The two founders of Wax Pot London laughing behind the reception desk

The approach

A brand with personality that still builds trust with new clients, applied across print, signage, social and the studio itself.

The outcome

A full brand identity, photography and ongoing content and design support.

Branding

A full brand toolkit. Logo, colour palette and a visual design system, used across social, website, print and marketing materials.

The Wax Pot London brand mark on a phone screen over a monstera photograph
A Wax Pot London business card resting in a spiky green plant

Photography & content

A shoot at the Hackney Wick studio covering the founders, the space and the day to day, so Wax Pot has its own library of images instead of stock. Then monthly social video, shot and edited in the studio, so the feed keeps the same energy as the brand.

Portrait of the two founders of Wax Pot London in front of the studio's painted leaf mural
A Wax Pot London therapist in the treatment room, pulling on a glove

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