Wow Donuts
Brand Identity & Merchandise
Wow Donuts are a donut business based in Bergen, Norway. Starting with their Christmas stand at Bergenland Market and their donut van, they needed a brand identity and merchandise that could work everywhere - markets, events, pop-ups, and beyond.
The approach
Creating a brand that felt playful and eye-catching while translating across a range of physical touchpoints - bags, menus, hoodies, beanies, and loyalty cards. It needed to grab attention in a busy market but also work as a standalone brand wherever Wow Donuts showed up next.
The outcome
A cohesive brand identity with logo, colour palette, typography, and a full suite of branded materials - packaging, hoodies, beanies, menus, loyalty cards, and social media assets. A brand built to grow with the business, not just for one event.
“Lauren did an amazing job with the brand identity for my families donut shop in Norway. She captured our vision perfectly, and the cohesive, eye-catching design has really helped attract more customers. Highly recommend her services!”
